Basic Marketing Course Notes

from know this.com   Return to Marketing Internet Library  Updated 8/16/17   Please  

The Basics
 Part 1 - What is Marketing?
 Part 2 - Marketing Research

Consumers and Markets

Part 3 - Consumer Buying Behavior
 Part 4 - Business Buying Behavior
 Part 5 - Targeting Markets

Product
 Part 6 - Product Decisions
 Part 7 - Managing Products

 Distribution

Part 8 - Distribution Decisions
 Part 9 - Retailing
 Part 10 - Wholesaling
 Part 11 - Product Movement
 Promotion

Part 12 - Promotion Decisions
 Part 13 - Advertising
 Part 14 - Managing the Advertising Campaign
 Part 15 - Sales Promotion
 Part 16 - Public Relations
 Part 17 - Personal Selling
 Part 18 - The Selling Process
 

 Price

Part 19- Pricing Decisions

Free Marketing Textbooks

Recommended:
 civicscience.com
consumer research

 

 

 

 

 

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