A. Satisfaction received and limited budgets determine consumer demand.
  B. Utility measures the want-satisfying power of a good or service.
  C. Marginal utility is the additional or incremental satisfaction (utility) a
       consumer  receives from acquiring one additional unit of a product.
  D. Law of diminishing marginal utility: Consuming more of a product within
      a given period will at some point result in diminishing marginal utility. 
  E. Utility maximizing rule: When spending a limited amount of money,
      consumers try to equate the marginal utility per dollar for the items
      being purchased.
  F Normal Goods, consumers buy more as income rises,
     Inferior Goods, buy less. beef
  G. Inferior Goods, consumers buy less as income rises, 
      Inferior Goods, buy fewer potatoes